About Primal Nutrition

Our Story – The Heart Behind Primal Nutrition

Primal Nutrition was born from a mission — to return to real, whole-food nutrition backed by science, uncompromising quality, and a personal journey that proves it works. 

Our founder, Victor Prince, is the creator of the YouTube channel Victor Prince | Southern Keto, where he shares healthier versions of Southern favorites, restaurant classics, snacks, and desserts — all low-carb, gluten-free, and made with real, simple ingredients.

But Victor’s path to health wasn’t always this clear.
After college, he worked as an ACE and IFPA Certified Personal Trainer, helping clients lose weight, improve fitness, and reverse health conditions. He discovered the power of low-carb and ketogenic diets early on, and later earned his Bachelor of Science in Holistic Health from GCNM. He became a Certified Holistic Health Practitioner, Certified Nutritional Consultant, and Master Herbalist, studying under some of the most respected herbalists in the field.

Then life took a turn. Corporate stress, poor diet, and long hours led him to become prediabetic, gain more than 80 pounds, and face dangerous levels of blood pressure and triglycerides. Chronic inflammation, plantar fasciitis, and other serious conditions followed. A doctor’s warning — “If you don’t change, you don’t have much longer” — became his wake-up call.

Victor returned to the roots of his knowledge. He lost over 75 pounds, reversed his conditions, and rebuilt his health through low-carb, nutrient-dense whole foods and a focus on gut health. Now, his mission is to help others do the same.

Primal Nutrition is an extension of that mission — offering ancestral, whole-food-based supplements made in an FDA-registered facility, with every batch third-party tested to ensure purity, potency, and safety. We source only the highest-quality ingredients, because real health starts with real nutrition.

From grass-fed organ blends to advanced probiotics and targeted multivitamins, every formula is designed to work with your body, not against it — restoring what modern life has taken away.

This isn’t just a supplement line.
It’s a movement back to the way we were meant to eat, live, and thrive.

Primal Nutrition — Return to Real Nutrition.